Join Katie of Katie K Active at Bldg. 7 Yoga! Browse our inclusive active wear collection sizes Small to 3X. Sip some wine and have a snack break with us! Special discount for attendees! Bldg. 7 Yoga is located at 220 N Park Rd, Bldg 7, Reading, Pennsylvania 19610. See you there!
BY KATIE KOZLOFF-BANKS
There’s so much access to everything nowadays. Between what you can find on the internet and what you see on social media, it’s hard to know what’s real and what’s not. This is especially true when it comes to the health and fitness industry. Here are my tips to educating yourself while you navigate your fitness journey:
- There is no magic pill, really! There are so many products claiming they can give you a quick fix with little to no work. This is not true! While these pills make lots of fantastic claims, they are really just a waste of your money. I have actually seen before and after pictures stolen and used in advertisements from a few fitness professionals that I follow.
- You can spend a lot of time and money searching for the right supplements. These are to assist you with your health and fitness program, not be the quick fix. But you really need to do your research and learn about the different products. Take the time to learn about what you are taking, what is in the products, think about your reasons and your goals for taking them.
- Do not be fooled by before and after pictures! Recently, a few bloggers showed how just changing the angle of your body, the size of your clothes and how close you are to your camera can really effect the way you look in your pictures. So although those before and after pictures are always so enticing, remember how they can be easily manipulated. People who are proud of their transformations are excited to show the true before and afters, companies trying to get you to buy their products may use manipulations to get you to purchase.
- Be careful who you listen to for information. You can find many people giving out all sorts of health and fitness related advice on social media. It’s great to have access to info, but unless they are certified in their category, remember that they are not an expert. Yes of course there are experts who give bad advice, but there are also tons of people acting as experts who’ve never been trained in that area. I think it’s great that so many people share their health and fitness journeys, but remember, they are sharing their experience and advice based on that, not from being officially trained in that area.
- Be wary of fad diets. It seems there’s always some new, hot way to eat. I do feel each fad starts from some truth, but it gets blown up and promoted as an absolute. Try to educate yourself about nutrition and learn what works for you.
Think of all the money and time you could spend trying to get a quick fix. If you just put in the work and educated yourself, you’d be able to learn and make that change. Take the time to learn for yourself or find people you respect and trust.
BY KATIE KOZLOFF-BANKS
Summer time is here! Life can get hectic over the summer. Routines change, kids are out of school, you have endless plans since the weather is nice and you want to be outside with family and friends. You think you have all this free time and before you know it, it’s September. Here are some tips for sticking to your fitness goals and getting friends and family to join in.
- Workout in the AM. This is important for a few reasons. First of all, summer is hot. Getting your workout done early allows you to avoid the hottest part of the day. Also, as the day goes on, there are always things that come up and it’s easy to push that workout to tomorrow. Maybe your co-workers want to enjoy the nice weather and hit a happy hour at an outside bar, or your kids want to stay at the pool all afternoon. Getting your workout finished early on in the day gives you energy and saves you from that “missing a workout” guilt.
- A Quick Mix. Quick workouts can pack a great punch! Get a group of friends together and do a playground or even back yard workout. Get your family excited and involved by creating an obstacle course. Have different exercises at each station and run through the course 2 or 3 times. All you need is 20-30 minutes to get an efficient and effective workout. Add a sprinkler for some extra summer fun!
- Get in the Water. There are many fun ways to enjoy the water and be active. I got to try stand up paddle boarding a few weeks ago in California and loved it! It’s a great activity to do with friends or family. Work your arms, core and legs while you enjoy being outside and on the water. If you have a pool, get a game of pool volley ball or basketball going.
- Don’t Act your Age. We love playing SPUD with my nieces and nephews. It is always so much fun! Want a game to play with an older crowd? Try whiffle ball or kick ball. Running the bases and competing against each other is sure to bring some fun and laughs. Throw in 5/10 reps of an exercise at each base and it’s a great workout and game for any age! It always tasks us a few minutes to get up and motivated to play, but once we do, it’s a blast!
As with any time of year, you need to make sure you make your fitness goals a priority. But that doesn’t mean you can’t make things fun or include your friends and family. Just be a little creative and you can enjoy the summer while staying active!
Katie Kozloff-Banks, Wyomissing, is the owner of Katie K Active.
Join us for an exclusive trunk show. Katie K Activewear will be available at z.bella boutique for 3 days only! July 10-12th!
Z.Bella Boutique 1903 Cayuga Street, Suite 101, Middleton, Wisconsin 53562
We are excited to share a brand with you designed with the belief that all women should have the opportunity to look good and feel good about themselves no matter what the activity in which they were participating.
Katie K Active offers tops, bottoms and everything in between ideal for your active lifestyle in sizes Small to 3X!
Please bring a Yoga Mat
R.S.V.P. on the Z Bella Facebook Event Page
How Men & Women Exercise Differently
Men and women are different in many ways. But do we also have an opposed approach to working out? Although I can find many exceptions, I find the following generalities to be pretty true. Men and women seem to approach fitness and their healthy lifestyle in different ways:
The Why: I think both sexes are interested in the physical benefits of working out. But it does seem that men are far more interested in building muscle and strength. Where a woman may start out on a new healthy routine in order to look better in front of the mirror or fit into her clothes, but ends up enjoying seeing her strength and abilities increase.
The Ask: Women are more likely to seek advice and are more likely to hire a trainer. They tend to be easily coachable and are willing to listen to the advice of these experts. Men seem to naturally feel more comfortable in a gym or workout scenario. They may occasionally seek advice, but are less coachable.The
What: It seems any gym class is made up of nearly 100 percent women. Women enjoy the social aspect an exercise class provides. While you occasionally find men in a class, they seem to be more interested in getting a workout done outside of the studio. I think the exception to this is spin and crossfit. For gyms like crossfit, I think it is fun for both sexes because of the camaraderie of a group that helps support and push you.
How Much: Men seem to get in longer workouts and spend more time at the gym. But that doesn’t mean they are any more intense or effective. Women feel more pressed for time, but they find ways to make working out a priority.
- Variety: Men tend to stick to a few standard routines: running, weight lifting and crossfit-type classes. Women are usually more open to trying new classes or workouts. It seems women want a variety of ways to exercise, where men are happy with their routines.
Overall, we can both learn from the opposite sex. Often, men tend to push themselves harder and will grab that heavier weight or see if they can do one more rep. Although I know plenty of competitive women, I can see this being pretty true as a general statement. Men can teach women to push themselves and work harder than the think they can. On the other hand, women seem to really enjoy fitness and make it a social experience. Women seem to be more willing to diversify their workout and their routine, such as by taking a weekly spin class, yoga class, boot camp and TRX. Therefore, women teach men working out can be fun and to expand their exercise horizons.
This article appears in the June 2015 issue of Berks County Living
We all learn through example. Being active and healthy is a life-long habit. Participating in healthy activities as a family will teach youth that being healthy and active can be fun and enjoyable. Whether you are just getting your family to start being active or it’s a regular part of your routine, here are some tips for creating healthy habits:
- Get walking. Walking or hiking are great ways to spend time together as a family. A few minutes in and you are talking to each other and are free from technology. I love taking walks with my husband through Wyomissing Meadows. We end up talking about everything and anything. And between the fresh air and the discussion, we always come to a new outlook. We use it as a time to connect and go over whatever is on our mind. Going for a walk is a great opportunity for you to connect with your family, discuss anything and get moving together, all at once!
- Make it a game. I recently saw a post on Facebook about a mother making her workout into a game for her children. I thought this was so smart. She was able to get her workout in and by including them; they were learning the benefits of being active. You can set up a circuit and run from each spot. For example, set up 5 “stops” and do something different at each location: 15 squats, 10 pushups, 30 jumping jacks, 15 tricep dips and a plank with twists (get creative; there are so many options). You can have your kids do each of these or come up with different things they can do at each spot. Do the circuit a few times and you get in a good workout with your kids and make it super fun for everyone.
- Find a family class. Nowadays, many gyms offer kids or family workouts. This is a great way to show your children what you do when you talk about going to the gym. They get to try out the activities and see what it’s all about. Being active becomes fun if it is enjoyable, so finding a class that your child likes is key.
- Cook a meal together. Health isn’t only about being active. Making good food choices and setting up healthy eating habits is something we all need to learn. Pick a new healthy recipe to make as a family. Go to the store, find all the ingredients and cook together. This is a fun way to incorporate everyone into the process.
- Make it a family effort. I know that when one of us falls off the healthy wagon, it’s hard for the other to stay focused. On those days when I don’t want to workout but my husband does, I will get an extra boost to exercise from his motivation. It’s the same with healthy eating. Most of the time, we both want to cook or eat healthy. But when one isn’t feeling it, it’s important for the other to motivate the other to stay on track. We all learn through example, so setting a good example for your family is important. Inspiration and motivation can come and go, but not for everyone at the same time. And sometimes knowing you have to be the driving force will give you an extra boost to push others when you know they are relying on you.
Looking back, I feel we were pretty active as a family, in addition to the organized sports I was involved in. We all learned to play tennis and would play against each other on vacations. There were intense games of whiffle ball with our cousins. The neighborhood kids would always get together to play football, SPUD or Kick the Can. As we got older we played a lot of basketball, especially at family get-togethers. It was always so fun to run around and play with everyone. Having everyone participate bonded us and made a positive association with being active. Even to this day, when fitness is fun, it doesn’t feel like work!
BY KATIE KOZLOFF-BANKS
This article appears in the May 2015 issue of Berks County Living
You can’t out exercise a bad diet. As much as I would like to say it’s as easy as “move more – eat less”. This is not the case. It’s about quality and quantity. This LIFE STYLE CHANGE includes making healthier decisions about the types of foods you choose as well as the amount. Here are some do’s and don’ts for food.
- Do use a smaller plate.
Automatic portion control! Use a salad plate instead of a dinner plate for your meals. Trick your brain into feeling more satisfied with less food. This works for desserts too. A full small bowl of ice cream will look/feel much more satisfying than the same amount in a cereal bowl with space to spare.
- Do buy healthy snacks.
Fruits, nuts and veggies are great options. Note: read the labels on the veggie dips. Many dips will end up being more calories than eating chips in the first place. Don’t defeat the purpose of the carrot by ruining the nutritional value with the dip. Try hummus instead.
- Do treat yourself.
Telling yourself that you can’t have something will only make you want it more. Have a small cookie after a healthy dinner if you want it. Just use moderation. This will avoid the guilty binging.
- Do eat the rainbow.
No, I’m not talking about Skittles! Eat natural color. Think fruits and veggies. The bolder the color the better it is for you. Example: Spinach is a bolder green than iceberg lettuce.
- Do sit down at the table to eat.
You will eat less sitting at the table than you will sitting on the couch watching TV. Your brain in focused on your entertainment instead of your food. It won’t send the “I’m full” signals to your stomach until you find the bottom of the container.
- Don’t drink your calories.
Put down the sodas and high calorie drinks. Sodas are high in calories and sugar. Put it this way, a 20 fl oz bottle of Coke has 65 g of sugar. A regular Snickers bar has 25 g of sugar. You are drinking 2.5 candy bars worth of sugar on top of whatever you are putting in your mouth food-wise! Please do not think that if you are drinking diet soda you making a healthier choice. You are just trading one bad choice for another. Look at the label. If you can’t pronounce most of the ingredients and it has a long shelf life than it is not good for you. (This counts for food as well.)
- Don’t eat out of the family sized bag.
Take control and ownership over your portion control. Eat all of your snacks out of a small glass bowl or dish. Allow yourself to see how much you are eating. When you can see it, you will eat less.
- Don’t beat yourself up.
This is a new healthier you. It’s also a new happier you. Don’t get down on yourself because you slipped up or your skipped a gym day. This is about the journey not the destination. Make it up to yourself by making a healthy choice the next day.
You can do this. Make the choice to make a LIFE STYLE CHANGE. Health is a daily choice.
Follow me on Facebook – Cara’s Fitness – for healthy recipes, exercise ideas, workout videos, motivational quotes, fitness challenges, etc. If you live in the Raleigh, NC area I would love to have you in one of my group fitness classes. I teach Insanity, PiYo, Zumba, Fit for Life and Silver Sneakers.
Many of us don’t realize the great advantages nature provides us. We are so accustomed to using products or machines in our daily lives that we forget sometimes that simple is great! This can be true in all aspects of our lives, even with fitness and health goals. Here are some ways you can be healthy and active, without creating a huge carbon footprint.
- Get outside. Go for a hike, walk, run or bike ride. Fresh air can alleviate stress and increase happiness. Getting outside will help reenergize you and make you feel great. I know that going for a walk or run helps me clear my head. I love the way I feel after taking in some nature.
- Hit up a playground for circuit training. A playground has all the equipment you need – and it’s free – so use it! You can do pull-ups on the monkey bars. Use a bench for dips or step-ups. Put your feet in a swing and work your abs with a simple plank or make it harder by bringing your knees to your chest while in plank position. Have fun and do the rings without touching your feet to the ground. The options are endless! Be creative and you can turn any area into a great spot for a tough workout.
- Travel by bike or foot. Biking or walking to work is a great way to incorporate some extra exercise into your life. It’s also a good way to give yourself time to prepare for the day ahead and to end your day and reflect as well. You will have time to think, listen to music or an inspirational book. But mostly, it gives you important time with yourself.
- Outdoor Boot Camp. There are a lot of fitness instructors who run their own outdoor boot camp classes. This is a fun way to be outside but get in a workout. Do it with friends or meet new people.
- Participate in local races. Many cities and towns have runs. I think there are seasons here where it feels like there is a race every weekend. Participate in these to help raise money for charity. Almost every run store coordinates its own weekly running group. Join in and meet people, push yourself and develop your skill.
- Join a local team. I loved playing in adult sports leagues. It was great getting my workout in without it ever feeling like it was a workout. It was a fun way to be a part of a team and fulfill that competitive desire.
This article appears in the April 2015 issue of Berks County Living
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Toni Reece: Hi there. This is Toni Reece, and welcome to the Get Inspired! Project for Berks County Living magazine. Today I have Katie Kozloff-Banks with me. Hi, Katie.
Katie Kozloff-Banks: Hi. How are you?
Toni: I’m great! How are you doing today?
Toni: Good. So, Katie, tell us a little bit about yourself.
Katie: I have the activewear line called Katie K Active. We are an inclusive brand of premium activewear. What that means is we are activewear that spans the size range, small to 3X.
Toni: Okay. Where do we find you?
Katie: You can find us online at katiekactive.com and around in different stores across the country.
Toni: Great. Thank you for showing up for the Get Inspired! Project.
Katie: Yes, thanks for having me.
Toni: Let’s go into the Project. What does inspiration mean to you?
Katie: I was thinking about this. There’s so many different ways to think about inspiration – people that motivate me or make me think differently about my life and want to do more. I think my family inspires me, my friends inspire me with what they’re doing, and all around you everywhere.
Toni: So when you feel inspired, you’re motivated.
Katie: Yes, very much so.
Toni: What does that feel like?
Katie: It’s kind of a rush. I love looking at different things that will inspire me. I think if you go through phases and you start to think, “I need some inspiration,” I’ll just start looking around and take into account what my friends or family are doing. I start thinking, “Wow! They’re doing all this with their life. I want to do some more.” Then I buckle down again.
Toni: Okay, so when you might be in a slump you’ll look around and say, “Okay, I like that. That’s pretty cool. Now I’m moved to action.” Right?
Katie: Yes. I think even when you’re feeling inspired and motivated, it just kind of snowballs. I think when you try to take a look back and see, “Oh my gosh, what have I accomplished?” that just pushes you. It’s all good to have that level.
Toni: I like when you said that inspiration feels like a rush.
Toni: That’s a cool feeling, you know?
Toni: Is that that “pit in your stomach” feeling?
Toni: Yes. Where it’s like, “Ooh! There it was!”
Katie: Yes, exactly.
Toni: I get it. So when you get that, how do you put that into practice here in Berks County?
Katie: To get inspired, I was going through maybe like a slump, and I felt like I wanted to take advantage of the different pieces that Berks County has to offer that could inspire me. I joined the Lean In group through …
Toni: Women to Women?
Katie: Yes. Women to Women. I’m part of the Incubator. I think that really helps. I just started to network with different people. Being a woman, I’ve tried to connect with women who I find inspiring, and then I’ve met with them for lunch or breakfast just to hear their story and talk to them. I think connecting and networking with people, everybody is inspiring in their own way.
Toni: They are. A couple things I just want to touch on that you had mentioned is that you knew you were in a slump, and you needed to feel that rush. By joining different networking groups and talking to people, you felt reenergized?
Katie: Yes, very much so. I think you go through a slump and maybe you need a little direction. I found mentoring groups through GRYP (Greater Reading Young Professionals). The Lean In circle was awesome. It’s been cool.
Toni: Then once you became reenergized again, what did you do? How did you put that inspiration into practice?
Katie: I go home and I make a list of everything; kind of brain dump and start working backwards and thinking, “Okay, this is everything I want to do. How am I going to make it happen? How am I going to break it down into different pieces?”
Then I start figuring it out, whatever that goal is or thing that’s now got me inspired and, “Now I want to do this.” I break it down and figure out how I’m going to attack that.
Toni: Do you have a specific example that was just recent?
Katie: I think probably the big one was I felt I needed to have a mentor and advisor group. It took some time, but that’s what brought me to the Incubator, and that has been so helpful. Working and meeting with different people in Berks County who said, “You should go check out the Incubator.” They are helping me do the goal setting, so that’s accomplished that goal where I felt very much like I needed some kind of guidance, and now I feel like I have plenty of people. I have this great network of people that depending on what business issue or life problem is, I have a specific person for each piece, which is awesome.
Toni: Oh wow – so now you can get a rush from several people!
Katie: Yes. If I’m feeling down about manufacturing, I have this. I think it’s also great to compartmentalize it, but then I can say, “This is where I need help,” and go to that person.
Toni: This is an interesting way to look at getting inspired. It helps you with your business knowing how you get inspired. You took that action, went out and networked, so that you can purposefully be inspired.
Toni: I love that.
Toni: Who in Berks County inspires you?
Katie: I feel like there are so many people. The people that I have met with recently are Steve Fritz through GRYP mentoring. He’s been very inspiring to me. Julia Kline – I met with her, and she’s very inspiring. Sally Weaver I’ve met with. All these people, and then there’s people now at the Incubator like June. She’s been really inspiring and helpful. I think it’s just having people who can advise me. My husband – he’s doing his third Iron Man in three years.
Toni: Wow – oh my gosh!
Katie: Inspiring and crazy. I think even just friends. I think when you start talking to your different friends and you see what everybody is doing; everybody is busy, but everybody is doing really great things. I think that’s cool. For as busy as everybody is, they’re all doing really neat, cool things with their lives. I think that’s always inspiring, talking to people.
Toni: Is that your common denominator on people who inspire you in Berks County? People who are doing really cool things?
Katie: Yes. It’s cool things, but they’re not just say sitting and letting life live them. They’re living life, not just letting it go by. That’s inspiring to me – somebody who wants to do something, whatever that means – being the best mom or being the best person on a board or something like that. I think it’s great to see when people are doing something with their life.
Toni: Yes. So what do you want your legacy to be?
Katie: I think with the activewear, I’d really like to have the inclusiveness. Right now, so much of the clothing industry is very divided between plus size and straight size. It doesn’t really seem to make sense. I think everybody wants to fit in and be trendy and fashion-forward regardless of whether it’s activewear or regular clothing. I think we’re a unique brand with our inclusive end of everything, that we offer everything in each size and each style.
I think that’s our legacy, is giving women the confidence to be who they are. For us, that means giving women the confidence to live a healthy, active, life, and that they should have access to feel the best about themselves and live a healthy, active life regardless of their size.
Toni: Wow – what a legacy for your company to leave for women! That’s fantastic. Katie, thank you so much for showing up to the Get Inspired! Project. Best of luck to you.
Katie: Thank you. Thanks for having me.
Toni: Take care.
#DefineBrave = The Courage to Stand in Truth & Express Freedom
During this week’s radio show you will learn about:
- The #DefineBrave Campaign from Katie K. Active
- Personal Stories about Overcoming Adversity
- Women Entrepreneurs Making a Difference: Pride & Glory and Mind.Body.Spirit EXPERIENCE
- Explore Non-Profits: FinalSaluteInc.org and StopCAIDNow.org
The Katie K. Active Signature Collection is named for founder and designer Katie Kozloff. As a fitness trainer, Kozloff worked with women of all sizes heard first hand their opinions and views on what was lacking in the activewear industry. She was inspired to create activewear that blended performance, fit and fashion — workout gear that looks and feels amazing on women of all sizes.
“I wanted to create a brand that fits and flatters all of my friends in all of their sizes, without compromising the performance features that today’s women have grown to expect.”
You can learn more about Katie here.
Jas Boothe is a Chicago Native and disabled Army Veteran, who gave 13 years of service to this great nation. She deployed during the Operation Iraq Freedom/Operation Enduring Freedom campaigns and her military career has been dedicated to working with and advocating for Soldiers and their family members.
She founded Final Salute Inc, which has assisted over 300 women Veterans and children and now operates 3 transitional homes in Alexandria, VA, Martinsburg, WV and Columbus, OH.
You can learn more about Jas here.
Pat Cruz: Creative thinker, noted entrepreneur, event marketing specialist, former radio show host, avid networker, connection maker, and marketing/social media innovator nationally celebrated for her ranking in top five Rhode Islanders with highest calculated social media influence.
Pat has created a socially oriented business environment that builds awareness, creates loyalty, and increases revenue for clients and businesses desiring access to the power of the female buyer, or influencer in the local marketplace.
You can learn more about Pat here.
Lisa Moreno-Dickinson is a devoted single mom, author, executive producer, writer for the Global Genes Project/Rare Disease Community, Ambassador for #definebrave, on the board of Directors for The Wish Upon A Hero Foundation, and President/Founder for StopCAIDNow.org, a 501c3 accredited non-profit. The foundation is focused on treatments, awareness, diverse genetic testing, and genomics..
StopCAIDnow, Inc. is recognized globally and first to blanket all Auto-inflammatory Diseases.
You can learn more about Lisa here.
Jennifer Walsh has been a true pioneer for the skin care / cosmetics industry. She has been in the business for more than 15 years and has learned her craft through hands on experience with the brands themselves and with customers throughout the world.
Ms. Walsh founded what became one of the first beauty boutique chains in the United Stated in 1998 along with one of the first beauty websites at that same time. Since Jennifer sold her company in 2010, she now consults for brands in roll out plans both in the US and internationally.
You can learn more about Jennifer here.
I think everyone reflects on their wedding and thinks of tips to pass on to the next friend who will be getting married. My wedding was only two years ago and it was great! I had a blast and tried my best to live in the moment. Here are my tips and what I learned:
- Split up thank you notes. I don’t think this is the job of the bride only. Gifts are for both the bride and groom, and will be used together in their future life. We decided to split our thank you notes so that Todd wrote to his family and friends and I wrote to mine. I think it makes things more personal when it’s coming from the person you know. And it also brings the groom in to make him feel part of everything.
- Plan your photos. I am a pretty laid back person, but when it came to our photos, I knew I had to be prepared. I created a list of all the photos I wanted so we could make sure we got everything. Between all the variations of the family, bridal party and bride/groom shots, there’s a lot to keep track of! I wanted to make sure we didn’t miss anything. I googled “wedding must-have photos” and used that as a starting point and modified where I wanted.
- Don’t add stress. The photographer mentioned traveling to different locations to get some great shots. I knew we would have been able to get some amazing shots, but I also knew this would really stress me out. Even if we kept it to bride and groom shots, it made me nervous to be traveling around town, hoping to get back to the reception site on time. Although I sometimes wish we had done this, I was also so happy to have some down time with my bridal party and family before everything got crazy. In my mind, I avoided unnecessary stress and anxiety, and that made the day calm.
- Make sure you join the celebration. Although you will be concerned with talking to every guest, thanking them for attending, it is also important to enjoy your day. Everyone wants to talk to you, but if what you want is to dance with your friends and new husband, you should make sure you have time for that too! Todd and I had a “let loose” deadline of when we were going to just join the celebration and have fun. We tried our best to talk to everyone, but we also wanted to enjoy the celebration and have fun with everyone who was there.
- Don’t be a bridezilla. I know it’s “Your Day” (technically your husband’s too) but don’t go crazy with requests of your bridal party and family. They are all there and excited to support you, but when requests start to border on ridiculous, they will start to resent you! The last thing you want is an angry bridal party smiling through clenched teeth counting down the minutes until the day is over! Yes, you want your day to be perfect, but this event is about more than one day; it’s about your marriage. You and your partner are committing your love for each other and celebrating your decision to be united for the rest of your life in front of all your friends and family. That is really what your wedding day is all about!
No matter what, enjoy the journey! Everyone seems to have an opinion about everything when it comes to a wedding. People will tell you what they did or what they wanted to change, and why their way is right. Their way was right because it was what THEY wanted! It might not be right for you for a variety of reasons, and that’s fine. You want a DJ but they say a band is better? You want a sit down dinner but so-and-so said their buffet idea was better. Do what YOU want because it’s your wedding! Everyone is working with his or her own budgets and preferences. Each couple has different desires and wants different things. Your guests are there to celebrate your union and you will have fun no matter what! All the guests want is to see the bride and groom having a great time. Seeing everyone dancing and enjoying each other makes for a great wedding celebration!
This article appears in the January 2015 issue of Berks County Living
I was so excited to hear about the panel discussion “Fashion Without Limits: Changing the Face of Fashion”. As an inclusive brand, catering to women sizes 2 to 3X, we know all too well the frustrations of the plus woman. The panel hit on so many points that we at Katie K Active agree with!
- Full figured women crave fashionable clothes, just as much as the straight size women! Just because a woman is a size 12 of higher, doesn’t mean she wants to hide her body or not enjoy the current trends. She is a fashionable and stylish woman who wants to have the same great wardrobe options as the straight size women.
- There are not enough designers and retailers addressing the needs of full figured women. Fashionable and stylish clothing for women size 12 and above is difficult to find. Retailers don’t seem to want to include the full figured women in their offering, especially in their physical locations. Designers seem to be less interested in making product that seems less glamorous. We know it takes more effort to design for the fuller figure, but the market is there and demanding great clothing. Things do seem to be moving in the right direction recently, but we have much further to go.
- It’s a mistake to not want to market to the plus size customer. The plus size market is a $17.7 billion dollar industry, 37% of U.S. women wear at least 1 plus size item, and 68% of the U.S. female population is size 12 and above. The opportunity to serve the most underserved fashion category in the fashion industry is huge. By not offering plus size products, you’re telling her she is unimportant.
- The plus size market is not only an age issue. It’s the millennials and boomers who mostly comprise this category, not just the older woman. The common mistake is that plus size clothing is designed for the very mature woman in mind. She is young, hip, and trendy. She cares about being stylish and fashion forward.
- Plus clothing shouldn’t only be offered online. There is something to shopping, trying clothes on and having the instant gratification of taking your purchase with you. Online shopping means you have to wait, pay shipping, and hope the item looks and fits well. Women want to be able to shop in physical retail locations in addition to online stores.
We feel so passionately about treating the plus size woman as an equal and important customer that we launched Katie K Active as a fully inclusive activewear brand. Every style is offered in every color in every size. Through the use of our Double Fit Technology, we ensure the proper fit across the size range.
Katie K Active is proud to be an inclusive brand. We think its important not to separate the plus woman and put her off to the side. Katie K Active embraces women and their desire to have activewear that blends style, quality and performance so they can confidently live a healthy, active life.